MyBCA X BCA Mobile

Bank Central Asia (BCA), Indonesia’s largest private bank, aimed to increase awareness of the seamless integration between MyBCA and BCA mobile. Through the #SalingMelengkapi campaign, they demonstrated how these platforms complement each other, enhancing the user experience.

Campaign Overview: The campaign focused on informing users about the synergy between MyBCA and BCA mobile, encouraging them to download MyBCA to fully utilize BCA’s services. They collaborated with 11 Key Opinion Leaders (KOLs) across Instagram, YouTube, and TikTok. Each KOL was tasked with creating content aligned with their unique style and daily activities, such as Instagram Reels, photos, and interactive stories.

Results: The campaign achieved significant milestones, including:

• Over 540K views across all platforms.
• A 4.3% engagement rate overall.
• USS Feed reached 293,200 views with a 5.20% engagement rate through interactive Instagram content, while Ken & Grat generated 96,451 impressions via Instagram Reels.

Key Insights:

• Influencer Alignment: Natasha Abigeyl’s content stood out, illustrating that aligning influencer content with their authentic daily lives can boost engagement.
• Content Fit Matters: A mismatch, like with Babe Cabita, highlighted the importance of ensuring the influencer’s persona aligns with the campaign’s message to avoid underperformance.

Conclusion: The MyBCA X BCA Mobile campaign’s success underscores the value of strategic influencer marketing. By fostering genuine connections between influencers and their audiences, the campaign drove significant awareness and engagement, further establishing BCA’s digital banking solutions