MSI
Spread more awareness about MSI products and their different types and functions through influencers considered experts in their respective fields.
Micro-Star International (MSI), known for its top-tier gaming laptops, aimed to raise awareness about its wide range of products. The campaign focused on highlighting the versatility of MSI’s laptops by collaborating with nine influencers from different professional niches. By showcasing MSI’s powerful machines in various settings, the campaign reinforced its brand as the go-to choice for professionals and gamers alike.
Campaign Overview:
- Goals and objectives: Spread more awareness about MSI products’ different types and functions through influencers considered experts in their respective fields.
- Platforms: Instagram, YouTube, and TikTok.
- Deliverables: Instagram Reels, YouTube videos, TikTok content, and product placements.
- Influencers: Experts in gaming, tech, and content creation.
Results:
- Over 422K views across platforms.
- A standout 11.60% engagement rate.
- 693K impressions on Instagram.
Key Insights:
- Content that aligns with current trends, especially soft-selling approaches, tends to perform better.
- High follower counts do not guarantee better engagement; content relevance matters more.
Conclusion: MSI’s expert-driven influencer marketing strategy delivered impressive results, proving the power of targeted influencer collaborations in creating impactful brand awareness.
