Mola TV
Promote one of Mola’s hit series, Killing Eve, as a way to attract users to subscribe to Mola.
Know The Brand
Mola, commonly known as Mola TV, is a video-on-demand multiplatform service that offers over-the-top (OTT) service. Mola is currently available in several Southeast Asian countries, including Indonesia, Timor Leste, Malaysia, and Singapore. Founded in 2019, Mola is owned and operated by Polytron, a subsidiary of Djarum.
Objective
- Promote one of Mola’s hit series, Killing Eve, as a way to attract users to subscribe to Mola
- Preview movies in an entertaining and bite-sized format (short TikTok videos) for a soft sell and organic approach
Campaign Summary
Cost Per View: IDR 36
Rate is cheaper than average TikTok ads (around IDR 40-60/view)
Organic Content
Content feels strongly organic, as it is presented as a regular review about the series and how the series have won a number of awards.
