F1 Powerboat World Championship – Lake Toba, Indonesia
Campaign Results
4.3%
Average ER
9.3M+
Impression Generated
8
Influencer Participated
Know The Event
The UIM F1H2O World Championship is the world’s foremost international series of single-seater inshore circuit powerboat racing.
Highly competitive, intensely challenging, risky and entertaining, inshore circuit powerboat racing is the ultimate adrenalin rush and regarded as one of the most spectacular and exciting sports in the world.
Overview of the Campaign
Being held for the first time in Indonesia, the F1 Powerboat Lake Toba will be attended by dozens of racers from several countries around the world.
This event will be a quite unique attraction for tourists visiting Lake Toba. They will witness the performance of racers driving their powerboats at speeds of more than 220 km/hour.
Goals and Objectives
Generate more awareness about F1H2O and introduce the event held in Toba Lake, Indonesia.
Key Opinion Leaders
8 KOLS are recruited for this campaign.
Campaign Results
- The highest impressions came from Anindita Hidayat with 107, 477 Impressions but in terms of Engagement Harald Arkan generate 797 engagement with 0.76% Engagement rate
- We also running this campaign on Youtube Video and using Fitra Eri as Content Creator for develop content during the event, Fitra Eri generate 521,100 views.
Metrics & KPI
Number of views
Number of impressions
Number of engagement
Number of likes
Percentage of engagement rate (ER)
Campaign Strategy
The strategic selection of KOLs in the F1H2O campaign played a crucial role in establishing a strong connection with the target audience, effectively amplifying brand visibility and fostering higher engagement.
Campaign Implementation
Content is measured and tracked through all the platform’s built-in tools.
This campaign utilizes 2 platforms, Instagram and YouTube. Each influencer is assigned deliverables and objectives according their niche.
Deliverables:
IG Story
IG Feeds
Youtube
TOP Content
9M+
Impressions
521K+
Views
9.5K+
Likes
1.92%
ER
49.8K+
Impressions
521K+
Views
5.3K+
Likes
10.94%
ER
Key Insights and Learnings
Shortlisted KOLs have met campaign requirements and personas, delivering planned outcomes as per the brief. Future campaigns may extend beyond the Statement of Work (SOW) to enhance awareness through platforms like Instagram Reels and TikTok. Additionally, considering collaborations with YouTubers or content creators for talk shows and podcasts can amplify F1H2O awareness through branded videos.
Conclusion
The strategic selection of KOLs in the F1H2O campaign played a crucial role in establishing a strong connection with the target audience, effectively amplifying brand visibility and fostering higher engagement.
