Abbott | Ensure

Abbott’s Ensure campaign aimed to raise awareness about their nutritional products by leveraging influencer marketing. The campaign partnered with 51 carefully selected influencers, targeting a diverse audience with content that authentically integrated Ensure into everyday routines. The influencers shared Instagram posts and stories, highlighting the health benefits of Ensure products in a natural, relatable way.

Campaign Highlights:

• Collaborative Partnerships: Influencers were chosen based on their alignment with the brand values and lifestyle, ensuring authenticity in content creation.
• Multi-Platform Strategy: Primarily using Instagram, the campaign capitalized on high engagement through a mix of static posts, videos, and stories. The stories, in particular, allowed for more personal storytelling, building a stronger connection between the product and the audience.
• Long-Term Collaborations: Abbott formed longer-term relationships with influencers, helping to foster deeper trust between the brand and the consumers.

Results:

• Over 372K views generated by influencer content.
• 6.10% engagement rate, surpassing industry benchmarks.
• The campaign effectively increased both product awareness and consumer trust, cementing Ensure’s position in the market.

Through a thoughtful, strategic approach to influencer marketing, Abbott achieved significant reach and engagement, proving the power of authentic collaborations in driving brand success.