Abbott | Ensure
Campaign Results
6.10%
Average ER
372K+
Views Generated
51
Influencer Participated
Know The Brand
Abbott’s dedication to scientific research and innovation serves as a constant source of inspiration for their team of experts. Their primary focus lies in the development of nutrition products that contribute to building and sustaining good health from early stages of life and beyond.
As a renowned leader in the field of nutrition science, research, and development, Abbott strives to provide nutrition products and educational resources that effectively address the evolving needs of individuals across the globe. Their goal is to ensure that people have access to high-quality nutrition and receive the necessary knowledge to make informed choices about their well-being.
Goals and Objectives
Goals and Objectives
Increase each brand’s online presence and exposure, to educate the audience about each product’s benefits and importance.
This case study will show a breakdown on how each campaign went.
Campaign Results
- 9 KOLs of different niches recruited
20.303 Total Engagement
52.30% Highest Engagement Rate
372.094 impression Reached
Campaign Strategy
The influencer marketing approach for this campaign centers on harmonizing content with influencers’ everyday routines, ensuring synergy between their personalities and the campaign’s message, leveraging various platforms, upholding message coherence, and emphasizing authentic interaction rather than just follower numbers.
Campaign Implementation
Campaign is implemented on Instagram through picture feed and story. Each product has different brief instruction and made to specifically target certain group of market.
Content Sample
52.30%
IG Feed ER
4,349
Reach
759
Likes
1,363
Shares
Content Sample
43,8%
IG Feed ER
4,283
Reach
1,842
Likes
1
Shares
Content Sample
26,2%
IG Feed ER
2,288
Reach
1,842
Likes
24
Shares
Insight And Learnings
Long-term partnerships with successful KOLs provide deeper brand integration, consistent messaging, and stronger audience connections, leading to increased engagement and loyalty over time.
Utilizing IG Reels allows brands to reach a wider audience, attract new followers, and potentially go viral, thanks to its popularity and algorithmic favoritism.
Strategic use of IG Stories alongside picture posts generates anticipation, exclusivity, and active engagement, increasing the visibility and reach of the influencer’s content. This, in turn, boosts audience interest and strengthens brand presence.
Conclusion
Every post by micro and nano KOL, both IG pictures and IG stories have successfully reached the target set by client.
Our partnership with Abbott went very smoothly because the use of KOL as their main marketing tool aligns with our specialty in influencer marketing management
The main goal of this campaign, which was to gain brand’s online presence and exposure, to educate the audience about each product’s benefits and importance was met with satisfactory results
